Interactive Shop Window Advertising
The Digitalist created an interesting ad for Elle Macpherson Intimates (apparently an underwear brand). They placed a huuuge display in a shop window which shows only the brand name on black background by default. As soon as someone moves in front of the window, this visitor’s silhouette opens a view behind the black – onto videos of sparely dressed women. It is like an inverted shadow with smear effect. 🙂
You can see it in this video:
I think this effect is pretty cool and it seems to work in almost real time. Many similar installations lag a little behing.
But it appears “slightly” voyeuristic to me, when people clear a black plane to see women in underwear behind it. 🙂 I wonder if this slight provocation was part of the concept in the first place, or happened as some kind of side effect.