Interactive Storefront – Peeking at Women in Elle Macpherson Intimates Underwear

Interactive Shop Window Advertising

The Digitalist created an interesting ad for Elle Macpherson Intimates (apparently an underwear brand). They placed a huuuge display in a shop window which shows only the brand name on black background by default. As soon as someone moves in front of the window, this visitor’s silhouette opens a view behind the black – onto videos of sparely dressed women. It is like an inverted shadow with smear effect. :)

You can see it in this video:

» read on!