13. August 2006

The Risks of Storytelling as a Blogging Technique


Some people claim that storytelling is the most powerful copywriting technique. Recently, Brian Clark extended this claim to writing blog articles and wrote an exemplary story-like article.

Being interested in movie making, I am fascinated in the power of storytelling as well. Nevertheless, you should not forget that every technique has associated risks and might not be suitable for every possible application.

So, what are the risks when you write stories to transport information?

» read on!

Topics: bloggingcopywritingstorytellingtimewriting

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