6. May 2007

City liberated of advertisements: São Paulo

Empty Billboard

Advertising is more and more becoming an integrated part of our urban landscape. There’s almost no public place left without billboards or similar things. Some places even have a advertising overkill – a visual flood of billboards, flashing neon ads and more.

São Paulo decided to make a rather drastic step to change this: Since 1. January 2007, all outdoor advertisement is prohibited.

» read on!

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