16. August 2006

Blogging is Education


Bildung

By reading weblogs, you can learn stuff. So can you by reading other articles online, thatís not particularly surprising. What is special about weblogs is that you can also learn by writing articles.

Unless you are writing a stupid copycat article, writing an article requires quite a mental effort. To write a good article, you obviously have to understand what you are talking about. It requires a deeper understanding, because you have to transform your knowledge so that others can understand what you are talking about as well.

Generally, writing a blog article forces you to think a lot about your topic. Many might know this phenomenon from university. You often learn more when you have to write a paper about a topic than when you simply attain to the lectures.

So next time you want to learn something, why donít you write an article about it? :)

Topics: bloggingeducationwriting

13. August 2006

The Risks of Storytelling as a Blogging Technique


Writing

Some people claim that storytelling is the most powerful copywriting technique. Recently, Brian Clark extended this claim to writing blog articles and wrote an exemplary story-like article.

Being interested in movie making, I am fascinated in the power of storytelling as well. Nevertheless, you should not forget that every technique has associated risks and might not be suitable for every possible application.

So, what are the risks when you write stories to transport information?

» read on!

Topics: bloggingcopywritingstorytellingtimewriting

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