11. December 2007

Eyebox – Eyetracking Outside of the Usability Lab


Usually, eyetracking technology (tracking where people are looking at) is only found within usability labs. The technology requires expensive hardware and has to be calibrated before each use. Usually the tracking only works over short distances (from user to screen).

A little different are things with the eyebox2 by xuuk. This little device claims to track people’s gazes over a distance of up to 10 meters in every day situations.

It is targeted at advertisers who can track how many people are looking at their billboard ads. Some are already dreaming about new business models which charge money per view – you only pay for ads that are really being looked at. For the time being this is still advertiser’s utopia, though.

I can imagine some potential uses besides advertisement. Interactive installations could react on the user’s line of sight. It is probably a weird feeling if you direct your sight at a wall and everywhere where you look there is something happening, but nowhere else. :)

Unfortunately, the eyebox2 is still to expensive for such experiments. According to Newsweek it currently costs about 1500 Dollars. The developers hope to push the price down to 100 Dollars in the middle term.

» xuuk eyebox2

(via Kreativrauschen.de via Feng-GUI)

Keywords: advertisingeyetrackingtechnology

10. December 2007

Interactivity and story telling – Why?

Why would anyone want to make stories interactive? There has been a lot of research on the topic of interactive dramaturgy, but very little attention has come to the question “why bother?”.

» read on!

Keywords: interactivitythesis

9. December 2007

The Fight for Control – User Influence vs. Dramaturgy in Interactive Story Telling

Often, interactive stories are created to give the user more influence on the progress of the story. Striving for agency (see [Murray 1998], p. 126) power is diverted from the author to the user. Some have even called the user a co-author of an interactive story (e.g. [Tanenbaum 2007]).

This leads to an difficult question: How much power should a user have over the story?

» read on!

Keywords: controldramaturgyinteractivity

8. December 2007

Sun Jar – Conserved Sunshine

Sun Jar

Wouldn’t it be nice if you could store sunlight in a preserving jar? Something like that must have wandered through Tobias Wong’s mind when he got the idea to Sun Jar.

Sun Jar is a jar which stores sun energy at day using solar cells. At night, it uses this energy to power LED lights which produce an atmospheric glow. Allegedly, the light is about as bright as a candle light. You can even place it outside, for example in the garden, because it is waterproof – just like all preservation jars.

A beautiful idea. :)

» Sun Jar

(via Kreativrauschen.de via Madvertising)

Keywords: conservationgadgetlightsunweird

7. December 2007

Well Done – Baking an Annual Report

Well Done - Der Geschäftsbericht zum Backen

The Croatian agency Bruketa & Zini? designed an annual report for the food company Podravka which needs to be baked before one can enjoy it.

» read on!

Keywords: bakingreportweird

6. December 2007

Movie Review: Fido (Zombie Comedy)

Filmplakat zu Fido


Their neighbors all have at least one, some even several. Only the Robinsons don’t have one, yet. Somewhen, the social pressure becomes too much for Helen Robinson (Carrie-Anne Moss) and she finally buys a Zombie for her family to help in the household.

» read on!

Keywords: cinemacomedymovieparodyreviewzombies

30. November 2007

Of the Now – Wings by Projection

Of the now from bednarz on Vimeo.

The installation called Of the Now by Nick Bednarz gives wings to anyone who steps into the human outline in the center. If you move on, the wings disappear again. There isn’t much hi tech involved (apparently flash and a light barrier), but the idea is still enchanting. Especially if you don’t know the installation yet and step unsuspectingly into the outline, the effect is probably verrry cool. :)

I think it would be even cooler if the wings could follow you around. ^_^

(via Kreativrauschen.de via Erik via Wooster Collective)

P.S.: The video shows a test projection which was not yet working automatically.

Keywords: artinstallationwings

28. November 2007

Entropia Universe – MMOFPS with a Strange Business Model

Website von Project Entopia

I already considered it very strange when I once read that there are people earning real money with World of Warcraft by selling virtual goods from this world on eBay. Entropia Universe is even more extreme: The whole business model of this MMOFPS (Massive Multiplayer Online First Person Shooter) expects you to buy virtual goods in the virtual world of Entropia for real money.

» read on!

Keywords: businesseconomygamemoney

27. November 2007

Move – The Physically Exhausting Computer Game Installation

Even interactive installations usually let their users stand around relatively motionless. I wonderful counter-example is Move, a kind of game which I saw at the Ars Electronica Festival 2007.

Move consists of a game field which is projected onto the floor. You stand on this field and will be animated to move in different game modes. The fundamental rule is: Avoid the red.

This is how it looks like:

(thanks, Erik, for the video)

I never played such an physically exhausting computer game in my life. After a while you are frantically panting. :) But it is so much fun, you do not want to stop. :)

If you ever get to Linz, Austria, go try it! I think Move can be played in the Ars Electronica Center even when there is currently no festival.

Another cool thing about Move is that it is firmly rooted in reality. You do not control a avatar in a virtual world with your movement, but you yourself have to escape from the red. (admittedly, even in Move you are represented by a grey shadow on the field, but the felt result is the same because there is almost no lag)

More games at the border of reality and virtuality

Keywords: gameinstallationinteractivemovement

24. November 2007

Vertical Panoramas II – Tunnel Vision

Tunnel Panorama

Vertical panoramas are not only interesting under clear sky. The panorama at the left was shot in a tunnel.

The tunnel has a semi circled ceiling. The panorama was shot exactly from the center, so the semi circle transforms into straight lines.

I really like how the ceiling in this photo looks as if it was an upright wall with a paved ceiling at the top. :)

Keywords: panoramaphototunnel

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